Being a Boss in today's world can be an incredibly challenging task.

It often feels like you're juggling multiple plates while riding a rollercoaster, constantly striving to prevent any of them from falling.

Having spent 15 years in East Africa as a senior leader of an international development charity, where I eventually became the CEO, I understand the pressures you face. We managed various programmes, including a social enterprise and a full-service private dental practice, so I am well-versed in the demands of dental leadership.

Despite not receiving formal leadership training, I managed to thrive! Through the guidance of my mentors, coaches, and a great deal of studying, reading, and practice, I learned how to lead and, more importantly, how to view myself as a leader.

I have successfully led teams for over 20 years, gradually developing my leadership skills and knowledge on the job, day by day, week by week, and month by month. Now, I have distilled the insights I've gained into user-friendly programs to support people like you.

Great Boss Blog

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Bridging the Gap: Effective Strategies for Recruiting Gen Z and Millennials

September 05, 20232 min read

If you're still using the same recruitment methods from a decade ago, you're in for a shock. The recruitment game has changed, especially when it comes to recruiting younger generations like Gen Z and Millennials. In this post, we'll look at into what these generations are looking for in a job and how you, as a leader, can adapt your recruitment strategies to get them on board. Plus, I'll give you a quick heads-up about our upcoming Great Boss Bootcamp, where we'll dive even deeper into these challenges.

What Are Gen Z and Millennials After?

First things first, let's talk about what these younger generations actually want. Forget the stereotypes about avocado toast and selfies; these people are after meaningful work, flexibility, and a company culture that aligns with their values. They're tech-savvy, socially conscious, and they're not afraid to switch jobs if they're not getting what they want.

Tailoring Your Recruitment Strategies

So, how do you attract these younger talents? Start by making your job adverts more relatable. Ditch the corporate or dental jargon and get to the point. Highlight opportunities for growth, work-life balance, and any eco-friendly initiatives your company is involved in.

Next, think about the interview process. These generations value authenticity, so skip the rigid, formal interviews. Opt for a more conversational approach, maybe even throw in a practical task that reflects the actual job. This not only gives you a better sense of their skills but also shows them what it's like to work at your company.

Digital Footprint Matters

Don't underestimate the power of your online presence. Gen Z and Millennials will stalk your company online long before they hit the 'Apply' button. Make sure your website and social media channels reflect the company culture and values you're promoting. Share stories of your current employees, showcase your community involvement, and for goodness sake, keep those Glassdoor reviews in check.

The Great Boss Bootcamp: Dive Deeper into Leadership Challenges

If all this sounds like a lot to take in, don't worry. Our upcoming Great Boss Bootcamp is designed to help leaders like you navigate these complex issues. We'll cover everything from recruitment strategies to team management, all in a straightforward, no-nonsense manner. It's a great opportunity to get up to speed on what it takes to lead in today's ever-changing landscape.

In a nutshell, recruiting Gen Z and Millennials isn't about pandering or trying to be 'down with the kids.' It's about understanding their values and expectations, then aligning your recruitment strategies accordingly. And remember, this isn't just about getting them through the door; it's about creating an environment where they'll want to stick around.

So, if you're keen to get to grips with recruiting and leading younger generations, why not join us at the Great Boss Bootcamp? It's a solid first step towards bridging that generational gap and building a team that's fit for the future.

The Bootcamp opens for registration on September 18th and closes on October 2nd. Click here for details.

Recruitment StrategiesGen ZMillennialsGreat Boss BootcampCompany CultureDigital FootprintAuthentic InterviewWork-Life BalanceLeadership ChallengesTeam Management Values and ExpectationsJob AdvertsEco-Friendly Initiatives
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Mark Topley

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